Socionomics

One can easily notice the spurt in the common man's interest in the fields of economics and  finance in the past decade or so, which has been fuelled by a number of factors. One of the  important attributable factors among them is the relatively simplified economic theories  presented these days by the contemporary economists such as Thomas Friedman,  Malcolm Gladwell, Steven levitt,Nassim Taleb et al, who rather classify themselves as popular economists.   Among those theories, some of the most interesting or rather amusing ones have been compiled  below. Amusing though, one cannot deny the veracity of the logics upon which these theories are  based: 1.Latte Factor:- The latte factor derives it's name from the famous hot coffee drink and has  been given by David Bach. It is used to describe the seemingly small daily expenses like  latte,cigarettes,magazines etc. which add up to a significant amounts over time.David further  argues that one can end rich, just by taking care of ...